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( Kat von D Launch Event Series )

Year 2017
Deliverables Project Development Interior Design Product & Stand Design Graphic Design Video Production Social Media Content Planning Operations Management

Sephora asked for the planning and execution of Kat von D Launch in Sephora Turkey of which we have planned in 4 phases: Firstly, the brand has been presented to the Sephora Team who took an internal contest to become the store ambassadors of Kat von D; secondly a Make up Capsule has been designed and put in shopping malls to promote the products; for the third part, a video has been produced to be shared on Instagram Stories to promote the products and to call the customers to the Pre-Sales Event. Finally, the Launch Event has taken place in Soho House with celebrities and influencers which was followed by the Pre-Sales in Sephora Nişantaşı Store. The non-global social media contents heavily relied on influencer marketing with Didem Soydan being the top influencer who was, along with Umut Eker, invited to the KvD Poland Launch under a social media planning.

Graphic Design

Sephora Brand Ambassador Motivation Training

Make Up Capsule

Sephora Kat von D Launch, Soho House Istanbul

Launch Event with Influencers & Celebrities

Pre-Sales Event, Nişantaşı Sephora Store