( Guerilla Project for Windows 10 Product Promotion )

Year 2015
Deliverables Concept Development Brand Experience Design Digital Strategy Graphic Design Operation Management Video Production

To promote Microsoft's newest operating system Windows 10 among the public, the inspiration has come from the meaning of "Number 10" as indicating excellent football players and under the slogan "On'unla Harikasın" two football teams have been set: Team Windows 10 and the Magicians of Football. The teams have been around the most heavily located areas of Istanbul such as Taksim, Karaköy, Beşiktaş, Bebek, Kadıköy, Moda and Coast of Caddebostan. The project was a viral social media success with high visibilty reaches.