( Jack Daniel's Lynchburg Lemonade Promotion)

Year 2013
Deliverables Brand Identity Design Product Design Video Production

A slogan, inspired by the vibrant color of the cocktail and the young target group, was created for Jack Daniel's Lynchburg Lemonade: "Yellow is the New Black". With this powerful slogan to create a cool brand awareness was aiming to make a brand out of the famous cocktail, to maintain the interaction around this brand and develop a unique experience about it. Promotions were planned for beaches and promotion staff as well as a video series about the making of the cocktail. The animated video made for Lynchburg Lemonade reached 82.734 views.