#bençöpdeğilim is a project developed for World Recycle Week communications of H&M Conscious. Stands were designed for public bazaar areas where H&M collected used clothes for recycling. The project was announced by a green mural graffiti work made in two locations in Istanbul. For a greener world, we made a first in Turkey with the organic mural for World Recycling Week. A microsite was developed to showcase motion graphic videos which include tips for a more sustainable lifestyle. Guerilla posters and t-shirt installations were made around the city to further enhance the hype around the project.