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( Concept Store and Event Design )

Year 2014
Deliverables Concept Development Art Direction Interior Design Branding Pop-Up Retail Experience Event Experience & Design Digital Strategy Influencer Marketing Video & Photo Production

A retail experience design was developed for the 2015 Winter Collection of Camper which was dominantly a minimal and black & white design collection. The shopwindow of Building House of Designers located at one of the highly trafficked streets of Nişantaşı was transformed into a Camper showcase. The first floor of the store was re-designed in black & white and turned into "Camper Hidden Store". With the help of leading digital face of the project, blogger Nil Ertürk; the launch event of the project was highly acclaimed by the fashion circle. The Hidden Store was available for one month.

Shopwindow Design

Store & Retail Design

Influencer: Nil Ertürk

Social Media Interaction: #hiddenstoreCamper

From the Launch Event