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( Party Concept for Brand Awareness )

Year 2012
Deliverables Concept Development Event Design Photo & Video Production Food & Service Design

In order to meet Lucky Strike's brief for engaging the brand with the city's young and trendsetter crowd, Külah, an old factory turned bar located in Karaköy was chosen to organise a unique and fun party. The concept was to re-interpret the traditional elements of Turkey and serve them with a twist: an oversized sugar candy installation upstairs was built as well as a traditional rice cart turned into a bagel station. DJ Munk and Club Bangkok performed in the night. 500 people were invited to the event which eventually doubled in crowd size. Brand awareness was established in a Tape-Art installation involving the brand's iconic colors and slogan.

Scenes From The Event